Fri 16 May 2008
Formulating an Online Strategy for College Ministry: Part 1–Simplicity, Flexibility, Cost and Speed
Posted by Rhett under COLLEGE , Culture , TechnologyNo Comments
DISCLAIMERS: 1)There are better technical people out there concerning the web. 2) Do as I suggest, not as I do. I’m trying to keep up myself, and our college website reflects almost nothing of what I talk about. That’s how fast things change. 3) There are a lot of college ministries out there, and there are a lot of online tools to use, but it doesn’t seem like many are thinking through how to best utilize the new media and Web 2.0 (and yikes, Web 3.0) in their groups. 4) Knowing that things change overnight in technology, I hope to somehow impart to you some of the things I have been learning and wrestling with in these areas. You don’t need to be an expert in this area, just know enough to think critically about the issue. 5) If you have feedback, suggestions, criticisms, please comment. This is by no means all encompassing.
Starting Out
There are a lot of good books out there on the new media, web 2.0, building web platforms, etc., but no book has challenged my thinking, and convinced me to turn in certain directions as did the “manifesto” Getting Real by the guys at 37 Signals, when it comes to the issues of simplicity, flexibility, cost and speed. I consider it a must read in this area.
Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.
Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).
Getting Real is staying small and being agile.
Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.
Getting Real is about iterations and lowering the cost of change. Getting Real is all about launching, tweaking, and constantly improving which makes it a perfect approach for web-based software.
Getting Real delivers just what customers need and eliminates anything they don’t.
When a college ministry decides to have an online presence there are a few things to keep in mind. Some of these things are:
- student participation
- the fast changing culture of college/university life
- finicky tastes/styles
- revolving body of students and leaders
- budget
- access/control
- etc. (these are just a few)


